The council set out its ambitious plan to achieve inclusive, sustainable growth. The Economic Development Plan outlined the need for infrastructure improvement and the support needed for people and business growth to move the borough towards the vision outlined in ‘We are Croydon.’
The local business community is a key focus. Initiatives include encouraging and supporting 2,000 business start-ups per annum and investing back into the regional economy by buying local.
The challenge faced by the council is achieving this growth against the backdrop of stretched resources, increasing legislative pressure around late payment and continued funding cuts.