Mark Hoffman, Global CEO for Oxygen Finance, has articulated a new vision for the future of software: Software companies will pay their customers for the privilege of serving them. And that practice won’t be limited to software, he predicts; it could surface in publishing and many other business and operational segments as well.

In this interview, Pcubed’s Director of Sales, Carl Dalby explores with Mark Hoffman how this new vision works and how Oxygen Finance is working with