Oxygen Finance

Case Study

IEG4: Gaining Deep Insights That Drive Decision Making

IEG4 uses Insights Pre-procurement, Spend and Notices to identify pre-tender opportunities and streamline analysis of spend, buyer, and supplier data.

The Challenge

IEG4 support digital transformation through market leading software to Local Government and Continuing Healthcare providers enabling them to enhance the way they deliver their services, by providing low code, cloud-based solutions that are designed to be implemented quickly and to be easily modified, ensuring value for money can be achieved today and tomorrow.

Previously, sales and marketing would spend time retrieving and reviewing contract registers, cabinet reports and other documents to seek out new opportunities.  This takes considerable time and no matter how thorough and time-consuming, there is still the risk of missing a valuable opportunity. It also took valuable resource away from higher value activity.


Oxygen’s Solution

IEG4 use Oxygen Insights Pre-Procurement, Spend and Notices to automatically identify relevant opportunities, pre-tender.  Having used Insights for the last 3 years, the solution is now embedded in their sales and marketing activities.

Having easy access to spend, buyer and supplier data supports decision making in the business and cohesion between sales and marketing activities.

IEG4 chose Insights because it was easy to use and the dashboards and custom reports provide immediate access to data, which has proved very reliable.

The team at IEG4 continue to work with Insights to continually optimise their use of Insights to maximise opportunities, and successfully win bids through increased client, competitor, and market knowledge.


What The Client Says

“Oxygen Insights neatly dovetails into our sales and marketing activities. It helps us identify new opportunities, streamline our analysis around spend, buyer and supplier data with ease. We obtain deep insights that drive, support and feed into our prospecting and nurturing activities. The intuitive dashboards and custom reports give visibility for our team to access real-time and reliable data. Oxygen’s customer support has been instrumental in ensuring a smooth transition, and optimised use of the platform’s functionality.”

Katherine Beswick, Marketing Manager, IEG4



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